Split Scorched Editorial Poster

{
  "style_name": "Split Scorched Editorial Poster",
  "style_slug": "split-scorched-editorial-poster",
  "style_version": "2.2",
  "style_summary": "A high-contrast editorial campaign-poster system built from three interacting depth planes: a shadowed atmosphere, a monumental cropped hero, and one oversized foreground object that breaks the dark-versus-paper seam. The visual tension comes from that object intruding into the otherwise quiet warm-paper information field.",
  "category": "Editorial + Minimal",
  "environment_variables": {
    "SUBJECT": "main subject",
    "SUBJECT_ACTION": "main action",
    "PRODUCT_OR_PROP": "object, product, or prop",
    "LOCATION": "environment or setting",
    "BACKGROUND_ELEMENTS": "secondary scene details",
    "MAIN_TEXT": "main headline or graphic text",
    "SECONDARY_TEXT": "supporting text",
    "ACCENT_SYMBOL": "decorative symbol",
    "WARDROBE_STYLE": "styling direction",
    "STYLE_FIDELITY_ANCHORS": "top-level style constants injected at render time",
    "SOURCE_CONTENT_TO_AVOID": "top-level content exclusions injected at render time",
    "ASPECT_RATIO": "4:5 or 5:4 injected at render time"
  },
  "style_fidelity_anchors": [
    "A near-even vertical split establishes a dark saturated image field on the left and an aged warm-paper field on the right, but the split is interrupted by the foreground object.",
    "The left image field is a deep atmospheric stage with smoky charcoal depth, lateral scarlet haze, and faint horizontal motion or scan streaks behind the subject.",
    "The hero is a monumental upper-body figure located in the middle depth plane: head in the upper-left quadrant, shoulders and torso receding downward, and the body cropped hard by the left and lower edges.",
    "The hero is not isolated against a blank backdrop; a faint echo silhouette, glow halo, or doubled contour sits behind and around the head to merge figure and atmosphere.",
    "Hard molten scarlet-orange rim light cuts the hero and creates a warm underlight on the neck, hands, and upper chest against crushed charcoal shadows.",
    "One large physical prop is the closest plane: it begins at the lower center in front of the torso, is held or braced by the hands, and visibly overlaps the central seam into the cream information field.",
    "The prop is sharper, warmer, and more materially detailed than the hero and background, establishing strong foreground-to-background depth rather than a flat portrait layout.",
    "The right paper field has ample negative space above the foreground overlap; a compact headline stack occupies the middle-right and remains visually behind or above the encroaching prop.",
    "Tall condensed edge type is partially hidden by the hero silhouette or cropped at the border, while narrow vertical metadata follows the seam without competing with the foreground object.",
    "Fine halftone grain, rubbed ink, soot flecks, paper abrasion, and soft red fog unify all three planes without flattening their depth.",
    "The palette stays charcoal, near-black, hot scarlet, burnt orange, aged cream, and deep espresso; the mood is nocturnal, high-pressure, industrial, and premium."
  ],
  "source_content_to_avoid": [
    "American-football player, football helmet, faceguard, shoulder pads, leather football, and catching glove",
    "Any professional football league shield, team emblem, jersey number, or sports-brand mark",
    "The named teams, city abbreviations, preseason label, stadium name, date, time, and matchup wording in the reference",
    "The orange-and-black striped helmet and matching uniform colorway",
    "The original athlete pose, football-game story premise, and exact left-side player plus right-side matchup layout",
    "Any recognizable athlete, real-person likeness, signature, watermark, username, QR code, or platform identity",
    "The reference's exact text, lettering, typography placement, and logo geometry"
  ],
  "visual_deconstruction": "The reference is not a simple left portrait plus right text template. It stages a three-plane collision. In the deepest plane, a smoky black-to-red environment and a faint doubled halo make the left field feel like a moving atmospheric volume. In the middle plane, the helmeted upper body sits high and left, with the head pressed into the red glow and the torso falling away into shadow; it is cropped by the frame rather than presented as a clean standalone portrait. In the closest plane, the ball and gloved hand rise from the lower center and pass across the hard paper seam. Their orange material contrast is sharper and brighter than the figure behind them, so they create the real depth cue. The clean paper field is therefore not merely a second half of the poster: it is invaded by the foreground prop, while the headline remains protected in open space above and to the right. Typography acts as an architectural layer around this spatial collision rather than a separate column.",
  "composition": "Build three explicit depth planes. Deep plane: a charcoal-black atmosphere with smoky ember-red haze, faint horizontal streaks, and a soft halo or echo contour behind the hero head. Middle plane: a large upper-body hero sits in the upper-left-to-center area, head near the top third, shoulders receding toward the lower left, cropped tightly by the left and lower edges. Foreground plane: one large non-sports prop is held in front of the lower torso and hands; enlarge it until it reaches across the central vertical seam and overlaps the lower portion of the cream paper field. It must be brighter, warmer, sharper, and more materially detailed than the hero behind it. Leave the upper and middle-right paper field open for a compact headline stack, and let the seam metadata run beside the depth overlap rather than through it. Do not place the prop neatly inside the left half or make it a small accessory.",
  "typography": "Use condensed uppercase sans-serif display lettering with a slight inked or rubbed texture. Treat the main headline as two short stacked words, one in scarlet and one in deep brown-black. Use a compact neutral sans-serif for a tiny connector line and an italicized or narrow supporting line. Keep all copy short, invented, and free of brands, team names, league names, dates copied from the source, or real venue names.",
  "color_palette": "Left field: 50% charcoal and black, 30% scarlet and ember red, 15% burnt orange rim light, 5% pale highlight. Right field: 85% aged cream paper with sparse saffron-orange flecks; typography alternates hot scarlet and deep espresso. Use no bright blue, green, chrome, pastel, or multicolor gradients.",
  "image_treatment": "Gritty editorial photography with controlled halftone grain, faint screenprint wear, subtle chromatic warmth, dusty paper abrasion, and crisp high-resolution subject detail. The background stays graphic and restrained; texture is intentional, never muddy digital noise.",
  "design_rules": [
    "Treat the left field as a deep environment, the hero as a middle-plane silhouette, and the prop as the dominant foreground plane.",
    "Force the foreground prop to cross the vertical split at lower center and partially occupy the cream field.",
    "Protect a clear middle-right text zone above the prop overlap; typography must frame the depth collision instead of sitting in an independent grid.",
    "Use a halo, echo contour, haze, or lateral streaking behind the hero head so the figure remains embedded in the background.",
    "Use crisp material detail on the prop and softer, shadow-heavier treatment on the torso behind it.",
    "Retain the urgent editorial scale without copying the original sport, brands, or event premise."
  ],
  "do": [
    "Use dramatic red-orange rim lighting and dark shadowed portraiture.",
    "Reserve substantial pale negative space for the information field.",
    "Keep the type hierarchy bold, compact, and vertically disciplined."
  ],
  "avoid": [
    "Avoid football, helmets, team or league marks, jerseys, stadiums, and real sports-event copy.",
    "Avoid polished glossy advertising, soft pastel palettes, or a clean minimal UI aesthetic.",
    "Avoid uncontrolled grain, distorted anatomy, illegible type, extra faces, and dense background clutter."
  ],
  "prompt_template": "Create a {ASPECT_RATIO} finished promotional editorial poster in the literal Split Scorched Editorial Poster visual system.\n\nSubject: {SUBJECT}\nAction: {SUBJECT_ACTION}\nProp/product: {PRODUCT_OR_PROP}\nLocation: {LOCATION}\nBackground: {BACKGROUND_ELEMENTS}\nMain text: {MAIN_TEXT}\nSecondary text: {SECONDARY_TEXT}\nAccent symbol: {ACCENT_SYMBOL}\nWardrobe/styling: {WARDROBE_STYLE}\n\nPreserve these observable style anchors: {STYLE_FIDELITY_ANCHORS}\nDo not recreate these source-specific elements: {SOURCE_CONTENT_TO_AVOID}\n\nBuild three interacting planes around a near-even vertical split. Deep plane: the dark left field is an atmospheric charcoal-to-ember environment with smoky red haze, faint horizontal streaks, and a soft echo halo behind the hero head. Middle plane: place the oversized upper-body hero in the upper-left-to-center area, crop the body aggressively at the left and lower frame, and let the shoulders recede into shadow. Foreground plane: place one oversized non-sports prop in front of the lower torso and hands; it must be materially sharper, warmer, and brighter than the hero, begin at lower center, and cross the central seam into the lower cream paper field. Keep the upper and middle-right paper area quiet for the compact headline stack, so type frames the foreground overlap instead of becoming a separate column. Use tall condensed uppercase display type partially obscured by the hero or frame edge, plus a thin rotated metadata line tracking the seam. Restrict color to charcoal, near-black, scarlet, burnt orange, cream paper, and dark espresso. Apply controlled halftone grain, rubbed screenprint ink, soot flecks, red fog, and paper abrasion while preserving crisp material edges on hands, prop, and typography.\n\nAvoid football imagery, helmets, team or league branding, real athlete likenesses, real event copy, watermarks, platform marks, blue or green palette intrusion, glossy commercial polish, muddy texture, extra faces, crowded backgrounds, distorted anatomy, and unreadable typography.",
  "negative_prompt": "No football, helmet, faceguard, shoulder pads, ball, glove, sports league mark, team identity, jersey number, athlete likeness, stadium, matchup copy, copied date or venue, watermark, signature, QR code, platform logo, bright blue, green, pastel palette, glossy 3D, clean corporate ad, crowded scene, duplicate people, distorted hands, unreadable text, accidental digital noise, muddy dithering, or compression artifacts.",
  "examples": [
    {
      "case_name": "night-courier",
      "values": {
        "SUBJECT": "a nocturnal bicycle courier with a weathered, focused expression",
        "SUBJECT_ACTION": "holding an unfolded waterproof route chart close to the chest",
        "PRODUCT_OR_PROP": "a creased analog city route chart with a small brass clip",
        "LOCATION": "an empty tram platform after rain",
        "BACKGROUND_ELEMENTS": "blurred rail wires, wet concrete reflections, one distant amber signal",
        "MAIN_TEXT": "NIGHT\nSHIFT",
        "SECONDARY_TEXT": "CITY ROUTES AFTER DARK",
        "ACCENT_SYMBOL": "DOUBLE SLASH",
        "WARDROBE_STYLE": "dark waxed canvas jacket, red knit collar, reflective messenger strap"
      }
    },
    {
      "case_name": "studio-potter",
      "values": {
        "SUBJECT": "a focused ceramic artist with clay-smudged hands",
        "SUBJECT_ACTION": "lifting a glowing sculptural vessel toward the camera",
        "PRODUCT_OR_PROP": "an irregular ember-colored ceramic vessel",
        "LOCATION": "a late-night kiln studio",
        "BACKGROUND_ELEMENTS": "shadowed kiln door, stacked clay forms, faint floating dust",
        "MAIN_TEXT": "HEAT\nFORM",
        "SECONDARY_TEXT": "OBJECTS MADE AFTER MIDNIGHT",
        "ACCENT_SYMBOL": "SMALL DOT GRID",
        "WARDROBE_STYLE": "charcoal work shirt, dark apron, sleeves rolled to the forearms"
      }
    },
    {
      "case_name": "field-researcher",
      "values": {
        "SUBJECT": "an urban field geologist with a calm determined gaze",
        "SUBJECT_ACTION": "presenting a translucent mineral core in one gloved hand",
        "PRODUCT_OR_PROP": "a cut geological core sample glowing under inspection light",
        "LOCATION": "a subterranean survey tunnel",
        "BACKGROUND_ELEMENTS": "rough concrete wall, thin survey tape, distant work lamp",
        "MAIN_TEXT": "DEEP\nSCAN",
        "SECONDARY_TEXT": "MATERIAL NOTES FROM BELOW",
        "ACCENT_SYMBOL": "TRIANGLE MARK",
        "WARDROBE_STYLE": "dark utility coat, dusty scarf, subtle reflective wrist band"
      }
    },
    {
      "case_name": "sound-archivist",
      "values": {
        "SUBJECT": "a music archivist with an intent listening expression",
        "SUBJECT_ACTION": "raising a compact field recorder beside one ear",
        "PRODUCT_OR_PROP": "a battered portable audio recorder with labeled tape reels",
        "LOCATION": "a dim underground listening room",
        "BACKGROUND_ELEMENTS": "acoustic panels, a single amber indicator light, paper sound logs",
        "MAIN_TEXT": "LOST\nSIGNAL",
        "SECONDARY_TEXT": "ARCHIVE FREQUENCIES VOL. 02",
        "ACCENT_SYMBOL": "WAVE MARK",
        "WARDROBE_STYLE": "black oversized coat, rust-orange scarf, worn leather wrist cuff"
      }
    }
  ]
}