Neon Strip Low Angle Campaign

{
  "style_version": "3.0",
  "style_name": "Neon Strip Low Angle Campaign",
  "style_slug": "neon-strip-low-angle-campaign",
  "style_summary": "Product-led oblique photography, muted grey environments and precise highlighter editorial typography; each product generates a distinct composition.",
  "environment_variables": {
    "ASPECT_RATIO": "9:16 or 16:9",
    "STYLE_FIDELITY_ANCHORS": "Core and flexible visual traits",
    "SOURCE_CONTENT_TO_AVOID": "Source identities to exclude",
    "SUBJECT": "Adult action, product and setting",
    "MAIN_TEXT": "Headline",
    "CALLOUTS": "Short highlighted phrases",
    "BODY_TEXT": "Compact supporting text",
    "PALETTE": "Accent and photographic colors",
    "DESIGN_DIRECTION": "Theme-responsive composition",
    "LANDSCAPE_DIRECTION": "Wide recomposition",
    "SUBJECT_ACTION": "the product presented at an oblique low angle as the campaign hero",
    "PRODUCT_OR_PROP": "the single hero product driving the composition",
    "LOCATION": "a muted grey studio or everyday environment with restrained depth",
    "BACKGROUND_ELEMENTS": "flat grey surfaces, one soft shadow and the highlighter-colored strip",
    "SECONDARY_TEXT": "the body copy block and the small callout labels",
    "ACCENT_SYMBOL": "the highlighter-colored strip running through the layout",
    "WARDROBE_STYLE": "keep any clothing plain and unbranded so the product stays dominant"
  },
  "style_fidelity_anchors": [
    "[CORE] Constructed regular-weight rounded sans uppercase headline with even lean strokes and precise counters; supporting type is plain regular neo-grotesk. No marker, brush or extra-bold display lettering.",
    "[CORE] Bright sharp-corner flat rectangular highlights and dark type form an asymmetric editorial hierarchy: large headline, medium annotations, compact body. Place bands in content-shaped negative space, not a mandatory top stack.",
    "[CORE] Oblique wide-angle product photography with purposeful near/far scale, subdued grey environment and fine photographic print grain. Product function and believable human interaction lead the visual composition.",
    "[FLEX] Use the particular product geometry as the organizing device: broad protective plane, handle opening, travel route or folding support structure. A new color alone is not a new composition.",
    "[FLEX] Accent hue can vary but its brightness must stand out against restrained photographic colors; echo the hue selectively in the product.",
    "[FLEX] Recompose each ratio around the same product idea; text placement, camera orientation and figure scale may change. No repeated airborne pose or generic giant-object/small-person formula."
  ],
  "source_content_to_avoid": [
    "Original sneaker branding and sock logos",
    "WE MADE A SNEAKER FOR PEOPLE WHO HATE SNEAKERS wording",
    "Original female jumping pose and exact rocky crop",
    "Original NO HYPE and NO HEEL claims and supporting copy"
  ],
  "visual_deconstruction": {
    "observation": "Lime strips form a broad top headline; two shoes loom over a lens on rocky ground beneath pale sky. Detached highlighted snippets and left support text exploit open areas.",
    "transfer": "User accepted the wind-led umbrella direction after rejecting casual handwriting and then overly reference-like airborne composition. Preserve visual language, develop a product-specific organizing geometry."
  },
  "composition": {
    "portrait": "Follow each case direction; integrate varying-size text blocks into photographic negative space.",
    "landscape": "Independently recompose the case geometry across width, retaining product concept."
  },
  "typography": {
    "headline": "Regular-weight constructed rounded sans, thin-to-medium even strokes, generous intentional word spacing; no heavy marker.",
    "callout": "Medium readable plain sans on sharp flat highlight.",
    "body": "Compact readable dark sans; not tiny microtext."
  },
  "color_palette": {
    "system": "One vivid highlighter accent echoed selectively in product, dark text, pale cool sky, natural earth and skin."
  },
  "image_treatment": {
    "texture": "Fine visible print grain, moderate softness and restrained microcontrast on photographic areas. Type and highlight edges remain precise. No scratched or aged paper.",
    "lighting": "Diffuse overcast light, largely grey setting, restrained skin and clothes; no scenic blue sky or glossy HDR."
  },
  "design_rules": [
    "Product geometry and use must determine layout.",
    "Use precise straight highlight rectangles and regular-weight type.",
    "Maintain plausible joints, straps, poles, wheels and grips.",
    "Separate headline, annotations and body by readable scale rather than decorative clutter."
  ],
  "do": [
    "Use content-specific geometry and physical interaction.",
    "Keep restrained photographic colors and vivid accent.",
    "Adapt horizontal layouts independently."
  ],
  "avoid": [
    "Reference-like airborne shoe pose.",
    "Brush writing, rounded tape and generic top banner.",
    "Repeating giant-product/small-person across every case."
  ],
  "negative_prompt": "No logos or attribution, no marker lettering, no extra-bold headline, no hovering people, no decorative collage, no HDR tourist scenery, no disconnected product mechanisms.",
  "prompt_template": "Create one full-bleed finished photographic advertising poster at {ASPECT_RATIO}. {STYLE_FIDELITY_ANCHORS} Subject and action: {SUBJECT}. Exact headline: \"{MAIN_TEXT}\". Exact annotations: {CALLOUTS}. Exact body: \"{BODY_TEXT}\". Palette: {PALETTE}. Portrait creative direction: {DESIGN_DIRECTION}. For 16:9 instead: {LANDSCAPE_DIRECTION}. Keep typography constructed REGULAR weight, not heavy bold; sharp flat colored rectangles with no shadow. Integrate text with the product-led geometry, maintain physical connections and readable wording. Fine print grain, subdued photographic palette, deliberate breathing room. No extra copy or creator mark. Fictional product concepts. Exclude {SOURCE_CONTENT_TO_AVOID}.",
  "examples": [
    {
      "case_name": "rain-side",
      "values": {
        "SUBJECT": "One adult woman in charcoal rainwear grounded on a windswept concrete embankment, side profile leaning against wind, both hands holding an umbrella shaft. Large near translucent pale-lime canopy at upper left, smaller woman lower right. The straight central shaft must visibly run from her hands all the way to the central umbrella hub where every rib radiates; do not attach the shaft to a rim rib. Muted grey sky and narrow wet concrete ground.",
        "MAIN_TEXT": "LET IT BLOW.",
        "CALLOUTS": "\"MORE COVER.\" / \"LESS HIDING.\"",
        "BODY_TEXT": "A LITTLE SHELTER. A LOT OF OUTSIDE.",
        "PALETTE": "Acid lime highlights, softly translucent olive-lime canopy, charcoal rainwear and cool grey surroundings.",
        "DESIGN_DIRECTION": "Preserve the approved wind-candidate composition: expansive canopy clipped at upper left, small grounded woman lower right, a strong connecting diagonal. LET IT upper right in grey space and BLOW. on lime rectangle lower left. BLOW must have visibly REGULAR weight, much lighter strokes than the candidate. Correct pole-to-central-hub connection. Keep other placement and mood.",
        "LANDSCAPE_DIRECTION": "Canopy broad at left and woman braced at far right with the straight central shaft clearly reaching the hub; title split across central grey pocket, annotations placed asymmetrically along the shelter edge. Keep whole action grounded and headline regular weight."
      }
    },
    {
      "case_name": "carry-less",
      "values": {
        "SUBJECT": "Adult man in slate clothing seated sideways on a low plain concrete bench, packing a soft burnt-orange canvas tote beside his hip. One hand lifts an intact oval loop handle while the other tucks a rolled grey blanket inside. Tote and torso are comparable in visual importance, medium oblique close framing with head partially cropped at top, face incidental. Large loop handle opening clearly visible against a quiet grey wall. One believable bag with continuous straps and stitching.",
        "MAIN_TEXT": "MAKE ROOM.",
        "CALLOUTS": "\"FOR THE UNPLANNED.\" / \"PACK LIGHT.\"",
        "BODY_TEXT": "ONE BAG. A DAY WITH NO FIXED PLAN.",
        "PALETTE": "Vivid orange graphic highlights, subdued burnt-orange canvas, slate clothes, soft grey concrete.",
        "DESIGN_DIRECTION": "The lifted handle creates an oval aperture near upper middle; place MAKE in its clean grey opening without blocking the strap, ROOM. on a horizontal orange strip in lower-left negative space. Bag curves, hands and cropped torso create an intimate packing composition rather than a giant tote at the lens. Two annotations offset near opening and seam; generous quiet grey at one side.",
        "LANDSCAPE_DIRECTION": "Bench and open tote spread across the middle; cropped seated torso at left and lifted handle aperture at center, headline split between the aperture and open grey field at right. Keep hands involved in packing. Do not turn this into a standing man holding a giant foreground bag."
      }
    },
    {
      "case_name": "roll-away",
      "values": {
        "SUBJECT": "An adult woman in a muted stone coat pulling one unbranded cyan carry-on along a simple switchback concrete ramp. Camera at an oblique elevated three-quarter angle, sees the top and side of upright rolling suitcase and portions of the grounded woman from shoulder down; head may be outside top edge. One hand grips a clearly connected telescopic handle, wheels in contact with ramp. The angular concrete turn defines an L-shaped travel route. Quiet overcast grey architecture, no city skyline.",
        "MAIN_TEXT": "TAKE THE TURN.",
        "CALLOUTS": "\"PLANS CAN CHANGE.\" / \"KEEP ROLLING.\"",
        "BODY_TEXT": "LESS DRAG. MORE DETOURS.",
        "PALETTE": "Cyan highlights and restrained cyan suitcase, stone-grey coat and grey concrete.",
        "DESIGN_DIRECTION": "The ramp turns around a block, making two planes and an angular open field. Place TAKE THE along one horizontal cyan strip in upper-left concrete negative space and TURN. in a second larger regular-weight strip beside the lower route. Case is medium-scale at the bend, not a giant wheel. Text responds to the direction change without physically printing on the ramp.",
        "LANDSCAPE_DIRECTION": "Use the wide ramp turn as a horizontal zigzag; grounded figure cropped on left with suitcase at the corner, quiet concrete plane at right holds TURN. in large regular sans. Annotations follow route corners, avoid an upper-left generic two-line slogan."
      }
    },
    {
      "case_name": "field-seat",
      "values": {
        "SUBJECT": "Adult woman in muted plum workwear kneeling to finish unfolding a compact yellow canvas camping chair on flat dark gravel. Side-on low three-quarter camera sees a clear X-shaped support frame and taut seat. One hand steadies the seat edge, other touches upper frame away from pinch points. One intact plausible folding chair with feet on ground. Quiet pale grey wall or foggy sky behind, no blue-sky meadow postcard.",
        "MAIN_TEXT": "OPEN UP.",
        "CALLOUTS": "\"A PLACE TO PAUSE.\" / \"STAY A WHILE.\"",
        "BODY_TEXT": "LESS TO DO. MORE ROOM TO BE.",
        "PALETTE": "Bright yellow highlights, muted mustard canvas, plum clothing, grey setting.",
        "DESIGN_DIRECTION": "The chair X-frame makes a strong central structural rhythm; body crouches off to one side, neither sitting as a lifestyle portrait nor hidden behind a giant shoe. OPEN above the seat in clear grey and UP. on a precise yellow rectangle alongside open negative space below the seat, without blocking frame joints. Smaller annotations are offset near fabric and feet.",
        "LANDSCAPE_DIRECTION": "Chair and crouching woman form a compact center-left group; wide grey space to right holds the split headline and body at differing levels. Keep the unfolded X-frame unobscured, use its diagonals to guide text alignment rather than centering a seated person."
      }
    }
  ],
  "category": "Product + Campaign"
}